Strategy

/ˈstratɪdʒi/
noun
1. a plan of action designed to achieve a long-term or overall aim.

Yep, it’s a long-term thing with many, many, much needed outcomes along the way.

Given technology and an influx of information/data are pushing us like never before, an agile approach is a must.

It takes the art of planning, the science of data and the ability to get the most out of the resources available. Your company strategy must be the right mix of, innovation, marketing, products/services, people and technology to deliver the results you need. To keep pace, your planning needs to be agile, with a bit of reactionism when needed, everything working towards defined goals and outcomes for all areas of your business. Sometimes it can be just having a fresh set of eyes to provide a new perspective, or it’s a where do we go from here, roll up the sleeves and dive in approach. Either way, my services are cost-effective, practical, creative and on-the-mark.

THE PROCESS

MY THOUGHTS

A New Workforce

Very soon will be the one-year anniversary of my decision to leave the corporate world and go back on my own as a strategy & marketing advisor/consultant. Oddly enough, it wasn’t a difficult decision, it came quickly and once I made it the world seemed a lot brighter…. but that is for another article. I

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Customer Experience Is NOT Marketing !!!!

Sometimes “they” don’t know everything. There are far too many “experts” saying customer experience is the new marketing. Having worked on both sides I can tell you it definitely is not! When customer experience is done well it is aligned to business goals, aligned to culture and of course aligned to the customer. Customer experience

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The Trust Factor

When customers make purchases personally or as part of their job remit, what they really want in exchange for their money beyond clear value is a big spoonful of TRUST. Now more than ever trust is not only the most valuable asset a company can have but it is also the most easily broken.  No

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