About Us

Making The Impossible Possible

Our tagline really says it all, it’s about powerful ideas with explosive results.

If your marketing efforts are not delivering – we can help.

We’re a powerful mix of technologists, planners, strategists, marketers, creative thinkers, designers and developers. Working with each other, with you and with your business to achieve and outperform.

At C4 we begin with strategy and then deliver the outcomes through, content, design, digital, web & video. It’s what we love. It’s who we are. We are an independent, award-winning, full-service agency, fuelled by creativity. Our heritage began in 19?? then again in 2018 we regrouped with a highly experienced & exceptional team. 

We love to work closely with our clients, enabling us to tell their story, breathe life into their work & help customers connect with their products & brand. We strongly believe in creating authentic connections on behalf of every client we work with. Our passion, dedication, skill, knowledge & insight is delivered into every project, irrespective of scale or complexity, our only goal is to use powerful ideas to deliver outstanding results.

We are a full-service agency that can meet your requirements.

Creativity is a journey.

Creating new & exciting content to make the most of opportunities today & tomorrow.

Tracy Weller-McCormack

Founder & CEO

Tracy has leveraged her many years of experience of using tangible analytics, to deliver impact and financial results to great success for C4 clients. With a focus on strategy and business growth, she looks at all aspects of B2B and B2C business programs and desired outcomes to ensure the team can deliver the results needed and expected.  Tracy oversees the integration of the corporate, customer and marketing strategies to drive cost-effective programs, enabling C4 clients to maintain profitable, lifelong relationships with customers and strategic partners.

Having worked in both in-house corporate and consultancy roles for companies such as Fujitsu, Schneider Electric (Citect), Brother, Disney, General Motors, tech2 and many others, her expertise comes in defining and execute strategies that are creative, and financially practical, delivering results through, customised strategies that include reusable assets.

Tracy has been instrumental at guiding businesses in the strategies and processes necessary to take them to their next level of performance; from start-up, to mid-sized, to Fortune 500.

Tracy has carried tittles of Vice President, CMO, General Manager and Managing Director. Her career has seen her travel the globe, working across the Americas, Europe, Asia and Oceania.

Be fierce

But with Heart!

Powerful ideas with explosive results.

Our Team

Head of Creative


With a unique combination of tertiary education in both Graphic Design and Psychology.  Along with her strong knowledge of business brand and operations, Skye combines to the two giving her work distinct edge in the field of design and communications.

Head of Online


Gajidu is a global web designer with clients worldwide. He has been designing websites and professional user experiences for 12 years. He has a passion for remarkable design with a great knowledge of SEO and what is required to deliver a quality site for one’s business or project.

Head of Written Content


Angus creates original and arresting content and market research studies and is a seasoned presenter who can speak engagingly at conferences, on video and webinars, and in client meetings.  Angus has over 30 years’ business experience, most of it in the APAC region, but also servicing global clients in EMEA and the US with a focus on technology and ICT.

Digital Artist


Daniel has worked on several feature films such as Captain Marvel and Peter Rabbit along with many television commercials, documentaries and shows. He has many year’s experience in 3D, animation, video editing and game programming.

Head of Audio Content


Audio content is an untapped asset that literally speaks directly to your audience. It’s also a great alternative to elevate your brand if you are camera shy.

Read More

Rutland Smith
Rutland Smith
22. October, 2021.
C4 Media Group (C4MG) has helped our business build the foundations and programs to modernise and grow our presence and sales. Always responsive, they have the know-how to understand our needs and deliver, C4 is a true partner to our business. Through strategy, video, social media, content development, SEO website and campaigns, the team’s expertise is evident, working with us every step of the way to ensure we receive the outcomes needed within the budget. Everyone on the team does whatever it takes to ensure our ideas come to life and that the foundations are in place to deliver results. Rutland Smith, Proprietor, Harvey Norman Technology for Business/Salary Packaging
Raechel El Hindi
Raechel El Hindi
20. September, 2021.
I can’t thank Tracy and the C4MG team enough! We are a start-up based in Queensland and needed some help and guidance in planning out our business, marketing, and operations strategy to ensure these areas were all aligned with our vision. I have been working now with Tracy for 8 months and nothing has ever been too hard. Tracy’s knowledge combined with her professionalism and incredible out of the box thinking has allowed me to open my business sooner and get results from day one! Tracy is an incredible advisor, and I would highly recommend her to any business no matter what stage they are in on their business journey.
Graeme Speak
Graeme Speak
7. January, 2021.
Tracy and her team at C4MG are a wealth of marketing and digital communication expertise. Her body of experience from years working in Canada, then New York, and now Sydney is what gave me the confidence that she is one the Best-in-Class to advise BankVault.com. We’re an Australian cybersecurity start-up pioneering web security and expanding our technology into global markets. Why wouldn’t we tap into Tracy’s world-class experience to ensure we are hitting all the right cymbals across all our marketing and communications? She's been an excellent Advisor and experienced sounding board to develop ideas with. I highly recommend Tracy Weller-McCormack and the C4MG team and would be happy to provide more details if requested to do so.
Amanda Cole
Amanda Cole
24. June, 2020.
We have been working with Tracy and her team for over two years. She has been integral in guiding us through re-branding and marketing our company, building our website and increasing our online presence through LinkedIn. Tracy and her team have been a pleasure to work with and have consistently demonstrated their knowledge and expertise across all of these platforms.
18. May, 2020.
Tracy and her team are knowledgeable, professional and an absolute pleasure to deal with - highly recommended.
Chris Earnshaw-Nees
Chris Earnshaw-Nees
14. May, 2020.
I've used Tracy an her team on a number of occasions for marketing and communications-related work. In all cases I received great value for money and a truly professional response that delivered a result that was well above my expectations. I have no hesitation in recommending C4MG.
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