What can an owner do to boost small business survival? The term “business resilience” is thrown around a lot. You’ll often hear it used in the corporate world. But it is in the world of small business where it has real significance. In fact, resilience plays a big role in small business survival. The survival …
Small Business Survival : how to increase your business resilience Read More »
We use technology in our small businesses every day For many years now, those of us in small business have been using various types technology. Some, like mobile phones, help us communicate. Others help us keep on top of our finances, stock holding or customer data. Whatever we use technology to do, most of us could no …
The Top 5 technology issues and challenges facing small business NOW Read More »
Turning a hobby business into a requires you attract new customers. What is the best way to talk to customers to give a consistent message throughout your marketing? This episode is an expert interview on “5 Golden Rules to successfully talk to customers”, which applies to either existing or new businesses. Starting a new business …
This episode is an expert interview to address “Marketing for the COVID Recovery”, which applies to either existing or new businesses. Today we welcome Tracy Weller-McCormack, the founder of C4MG, a tactical strategy and marketing company. Tracy built an impressive agency in Canada called C4 and has a resume that has seen her in marketing …
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] It is never an easy task to find the right person for the job. COVID has delivered a forced change to the way we work, reach our clients, and provide products and services all while coming to terms with the …
HIRING? 4 KEYS SKILLS A MARKETING MANAGER MUST HAVE POST COVID Read More »
Turning a hobby business into a requires you attract new customers. What is the best way to talk to customers to give a consistent message throughout your marketing? This episode is an expert interview on “5 Golden Rules to successfully talk to customers”, which applies to either existing or new businesses. How to talk …
Author: Michelle Higginson Recently a colleague and I, “hit the road” to attend a client meeting. Sydney traffic provided us with ample time to reminisce about our years as marketers. As we went down that road of, “remember when that guy said the internet wouldn’t last,” we talked about how clunky our jobs used to …
INFLUENCER MARKETING – WHEN IS IT THE RIGHT OPTION? Read More »
This article summarises the key points in an excellent podcast interview with an expert on using a tactical marketing plan for the recovery. Tracy Weller-McCormack guides us on the practical tips and tactics for your marketing, along with avoiding some common mistakes that can cost you time and money. We identify the vital ingredients you need to build your marketing plan …
Author: TWM Very soon will be the one-year anniversary of my decision to leave the corporate world and go back on my own as a strategy & marketing advisor/consultant. Oddly enough, it wasn’t a difficult decision, it came quickly and once I made it the world seemed a lot brighter…. but that is for another …
Author: Jacqui Brook It’s a resounding NO from me, though you might not feel like this when you have gone to 10 networking events in 2 weeks and nothing comes of it, not even a coffee catch up or a glass of wine! Another annoyance, often networking events are in the evening, eating into your valuable personal …
