The Acronyms Of Change

ACRONYM CONFUSION Every business trend, be it in human resources, finance, or marketing, comes with its own new set of acronyms. Marketers are often asked why they make up so many acronyms around delivering to the customer. When it comes to “customer experience”, CX, TCX, UX, CEM and CRM, are all used. Understanding what these …

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The Trust Factor

When customers make purchases personally or as part of their job remit, what they really want in exchange for their money beyond clear value is a big spoonful of TRUST. We live in a relationship economy, it is no longer about meeting expectations, it is the above and beyond, the experience of the journey from …

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