Be fierce but with heart!

Our Founder

Founder & CEO

Tracy Weller-McCormack

Tracy has leveraged her many years of experience of using tangible analytics, to deliver impact and financial results to great success for C4 clients. With a focus on strategy and business growth, she looks at all aspects of B2B and B2C business programs and desired outcomes to ensure the team can deliver the results needed and expected.  Tracy oversees the integration of the corporate, customer and marketing strategies to drive cost-effective programs, enabling C4 clients to maintain profitable, lifelong relationships with customers and strategic partners.

Having worked in both in-house corporate and consultancy roles for companies such as Fujitsu, Schneider Electric (Citect), Brother, Disney, General Motors, tech2 and many others, her expertise comes in defining and execute strategies that are creative, and financially practical, delivering results through, customised strategies that include reusable assets.

Tracy has been instrumental at guiding businesses in the strategies and processes necessary to take them to their next level of performance; from start-up, to mid-sized, to Fortune 500.


Tracy has carried tittles of Vice President, CMO, General Manager and Managing Director. Her career has seen her travel the globe, working across the Americas, Europe, Asia and Oceania.

Our Specialists

Social Media Expert


Claire is a social media expert with a background in marketing and digital media. With a proven track record in strategy and optimisation, Claire has managed social media marketing for a number of Australian businesses.
Claire prides herself on her ability to create a consistent, branded presence for any type of business on a variety of different channels.

Marketing Strategist & Project Manager


Jacqui brings experience in many industries, in particular: FMCG, Finance, Construction, Travel, Engineering and Manufacturing. Her core focus is to ‘Accelerate change through growth” by delivering plans which work and achieve realistic results for clients with strong and agile project management.

Digital Artist


Daniel has worked on several feature films such as Captain Marvel and Peter Rabbit along with many television commercials, documentaries and shows. He has many year’s experience in 3D, animation, video editing and game programming.

Marketing Strategist


Michelle has more than 20 years of marketing experience in strategy, content creation, branding, and design. Michelle has worked in various industries, including: engineering; construction manufacturing; travel and medical devices. Being customer focused, Michelle examines the customer journey and user experience to provide expert advice to our clients.


Business Mentor


Brendan is an insightful business mentor. He has 30 years of business experience, across small privately-owned to large publicly listed companies, in a diverse range of industries, spanning three continents.
Brendan has managed complex businesses through significant change, including using innovation to turn a business around. He has an entrepreneurial streak combined with a refreshingly common-sense approach.

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