Be fierce but with heart!

Our Specialists

Founder & CEO

Tracy Weller-McCormack

Tracy has leveraged her 25-plus years of business-to-business, product, brand, and consumer marketing experience as the founder of C4MG. Tracy oversees the integration of the corporate, customer and marketing strategies to drive cost-effective programs, enabling C4 clients to maintain profitable, lifelong relationships with customers and strategic partners.

Having worked in both in-house corporate and consultancy roles for companies such as Fujitsu, Schneider Electric (Citect), Brother, Disney, General Motors, tech2 and many others, her expertise comes in defining and execute strategies that are creative, and financially practical, delivering results through, customised strategies that include reusable assets.

Tracy has been instrumental at guiding businesses in the strategies and processes necessary to take them to their next level of performance; from start-up, to mid-sized, to Fortune 500.


Tracy has carried tittles of Vice President, CMO, General Manager and Managing Director. Her career has seen her travel the globe, working across the Americas, Europe, Asia and Oceania.

Creative Director


Kylie’s career has been diverse with creativity. In her years as a designer and creative consultant Kylie has designed and developed, websites, multi-channel integrated advertising campaigns, TV, print, digital and social as well winning presentations,  rebranding and purposeful design efforts for small and large-scale projects, and corporate identities. In working directly with clients Kylie develops strong relationships to deliver strategic and emotionally-resonant creative that also successfully achieves business goals. Kylie brings over 10 plus years of industry experience in visual communication and design to the C4MG team.

Social Media Expert


Claire is a social media expert with a background in marketing and digital media. With a proven track record in strategy and optimisation, Claire has managed social media marketing for a number of Australian businesses.
Claire prides herself on her ability to create a consistent, branded presence for any type of business on a variety of different channels.

Marketing Strategist & Project Manager


Jacqui brings experience in many industries, in particular: FMCG, Finance, Construction, Travel, Engineering and Manufacturing. Her core focus is to ‘Accelerate change through growth” by delivering plans which work and achieve realistic results for clients with strong and agile project management.

Digital Artist


Daniel has worked on several feature films such as Captain Marvel and Peter Rabbit along with many television commercials, documentaries and shows. He has many year’s experience in 3D, animation, video editing and game programming.

Marketing Strategist


Michelle has more than 20 years of marketing experience in strategy, content creation, branding, and design. Michelle has worked in various industries, including: engineering; construction manufacturing; travel and medical devices. Being customer focused, Michelle examines the customer journey and user experience to provide expert advice to our clients.


Business Mentor


Brendan is an insightful business mentor. He has 30 years of business experience, across small privately-owned to large publicly listed companies, in a diverse range of industries, spanning three continents.
Brendan has managed complex businesses through significant change, including using innovation to turn a business around. He has an entrepreneurial streak combined with a refreshingly common-sense approach.

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